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Joe & the Juice Copycat Recipes

Joe & the Juice was founded in Copenhagen in 2002 by Kaspar Basse, a former elite handball player who made fresh-pressed juice and sandwiches feel like a nightclub — dark interiors, loud music, tattooed staff in branded uniforms. From a single Copenhagen storefront the brand has grown to 500+ locations across 30+ countries. Their Tunacado sandwich — smooth tuna mousse, vegan pesto, avocado, and tomato on a pressed flatbread — went viral in September 2023 when a single TikTok review reached 11.7 million views under #tunacado, becoming one of the most-searched-for sandwich recipes on the internet.

1 recipe