Costco is famous for two food cult items above all others. The rotisserie chicken — $4.99 for well over a decade, 157 million sold worldwide in 2025 — is a deliberate loss leader the company subsidizes to drive warehouse visits. The food court has its own following: the $1.50 hot dog that has never changed price since 1985, the chicken bake (shredded rotisserie chicken, bacon, Caesar, and cheese in pizza dough), a pizza that feeds a family for under $10, and $3 churros.
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