Godiva Chocolatier was founded in Brussels, Belgium, in 1926 by chocolatier Joseph Draps, who named the company after the legend of Lady Godiva — the 11th-century noblewoman famous for her generosity. Draps created the signature gold ballotin (the folded gold box) as packaging designed to stand apart from ordinary candy shops. The Belgian Royal Court awarded Godiva a royal warrant of appointment in 1968. The brand expanded to the United States in 1966 and opened its first US boutique on Fifth Avenue in New York City in 1972; American production has been based in Reading, Pennsylvania since the early US years. Campbell Soup Company acquired Godiva in 1974 and owned it for over three decades before selling to Turkish conglomerate Yıldız Holding (now Pladis) in 2007. The flagship Gold Collection — a curated box of individually crafted ganache truffles, pralines, and caramels in the iconic gold ballotin — remains the most-gifted premium chocolate box in the United States. An 18-piece Gold Ballotin retails for about $35–$44 at most US retailers, roughly $2 to $2.45 per piece.
1 recipe