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Erewhon Hailey Bieber Strawberry Glaze Skin Smoothie (Save $16)

Erewhon Hailey Bieber Strawberry Glaze Skin Smoothie (Save $16)
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Prep 10 min Cook 0 min Serves 1 (16 oz smoothie)
Quick answer: Blend 1 cup frozen strawberries, 1/2 cup unsweetened almond milk, 1/4 ripe avocado, 1/2 frozen banana, 2 pitted Medjool dates, 1 scoop collagen peptides, 1 tablespoon sea moss gel, and 1 tablespoon food-grade aloe vera juice (or hyaluronic acid supplement liquid) until completely smooth. For the strawberry glaze: blend 5 fresh strawberries with the juice of half a lemon and 1 teaspoon maple syrup until loose and pourable. Pour the smoothie into a tall glass, spoon 2 to 3 tablespoons of coconut cream on top, then drizzle the strawberry glaze in spirals over the cream. The glazed effect (thick, glossy, coral-pink) comes from the coconut cream catching the glaze rather than mixing into it — pour slowly. At Erewhon this smoothie costs $20; at home the ingredients run about $4 to $6 per serving once you have the pantry items in rotation.

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Erewhon Hailey Bieber Strawberry Glaze Skin Smoothie (Save $16)

Make the viral Hailey Bieber x Erewhon Strawberry Glaze Skin Smoothie at home: frozen strawberries, collagen peptides, sea moss gel, a glossy strawberry-lemon glaze, and coconut cream — for about $4 in ingredients instead of $20 at Erewhon.

Easy Prep: 10 min Cook: 0 min Total: 10 min1 (16 oz smoothie) servings ~$4.50/serving
Prep10 min
Cook0 min
Total10 min
Servings
1
At home~$4.50/serving
vs
Restaurant~$20.25/serving
You save ~78%

The Story Behind the Recipe

In June 2022, Hailey Bieber posted an unsponsored Instagram story of herself ordering at Erewhon Market in Los Angeles. The comments exploded. Within days, Erewhon formalized a collaboration with Bieber's skincare brand Rhode, naming the smoothie the Strawberry Glaze Skin Smoothie after her signature "glazed donut skin" aesthetic — dewy, luminous, almost translucent. It became one of the best-selling collab smoothies in Erewhon's history and one of the most-photographed items the store has ever stocked. The $20 price tag, the LA-exclusivity, and the functional beauty angle (collagen, sea moss, aloe) turned it into a cultural flashpoint well beyond food media.

The drink is genuinely good, not just famous. The avocado and dates give it a thick, almost milkshake texture without dairy; the collagen peptides dissolve invisibly and add protein; and the sea moss gel contributes minerals and a subtle viscosity that protein powder alone can't replicate. The strawberry glaze — a separate blend of fresh strawberries, lemon, and maple syrup drizzled over coconut cream — is the visual and flavor payoff: tangy, bright, and concentrated against the creamy base. Making it at home requires a few niche pantry items (sea moss gel, collagen peptides) that cost $15 to $25 upfront but yield 20 to 30 smoothies each, bringing the real per-smoothie cost under $5.

Nutrition Facts

Per serving (1 (16 oz smoothie) servings)
Calories430
Total Fat16g
Total Carbs68g
Dietary Fiber9g
Sugars48g
Protein12g
Sodium65mg

* Estimated values based on standard recipe preparation. Actual values may vary.

Ingredients

  • For the smoothie base
  • For the strawberry glaze
  • To finish

Instructions

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Pro tip: This recipe tastes even better the next day. The flavors need time to meld together in the fridge.
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Storage: Keeps in an airtight container in the fridge for up to 2 weeks. Freezer-friendly for up to 3 months.
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Copycat Erewhon Hailey Bieber Strawberry Glaze Skin Smoothie — The $20 LA Smoothie at Home

If you’ve ever seen someone post a coral-pink smoothie from Erewhon with a glossy strawberry drizzle and thought “that’s $20 for a smoothie and I don’t even live in Los Angeles” — this is the at-home version. Same frozen strawberry base, same collagen and sea moss gel, same coconut cream and strawberry glaze on top. Total cost: about $4 to $6 once you have the pantry staples in rotation.

What Makes This Smoothie Different From a Regular Strawberry Smoothie

The short answer: avocado, dates, and sea moss gel instead of ice and yogurt. These three ingredients give the smoothie a thick, custard-like texture that regular blenders struggle to achieve with ice and fruit alone. The collagen peptides add protein without changing the flavor. And the strawberry glaze — made separately from fresh strawberries, lemon, and maple syrup, then drizzled over coconut cream — is what makes the visual and the flavor work together: you taste tart, bright strawberry as a ribbon through each sip rather than as a background note blended into everything.

What You Need to Know About the Functional Ingredients

Sea moss gel is the ingredient that looks most intimidating on paper. It’s just seaweed (Irish moss) blended into a smooth gel that tastes like nothing in a fruit smoothie. It adds trace minerals and a subtle viscosity. A jar costs $10 to $15 at Whole Foods or Sprouts; each jar yields 8 to 12 smoothies. If you can’t find it, soak a tablespoon of chia seeds in the almond milk for 10 minutes before blending — different texture, similar result.

Collagen peptides are a flavorless protein powder derived from animal skin and connective tissue. One scoop (about 10g) dissolves completely in cold liquid and adds 9 to 11 grams of protein. Available at every grocery store with a supplement section (Vital Proteins is most common; Now Foods is cheaper). Skip it and you’ll lose 10g of protein; the smoothie will taste identical.

Food-grade aloe vera juice (or hyaluronic acid liquid) adds a subtle, faintly medicinal note and a slight gel quality to the base. A tablespoon of inner fillet aloe vera juice (unflavored) from any health food store is the simplest option. You can omit it entirely.

The Glaze Is the Most Important Part

The strawberry glaze is 5 fresh strawberries blended with a squeeze of lemon and a teaspoon of maple syrup. That’s it — but it has to go on top of cold coconut cream, not mixed in. If it mixes in, you get a pink smoothie. If it sits on the cream, you get the visual that made this drink famous.

Keep the glaze loose (add a teaspoon of water if needed) and pour it slowly from a spoon in circles over the cream. Chilling your coconut cream can overnight means the solids separate and firm up — so the cream floats and holds the glaze rather than letting it sink.

Why This Recipe Has Actual Nutrition Data

The dates and banana make this a high-carbohydrate smoothie (about 68g per serving, much of it from the dates’ natural sugar). That’s not a flaw — it’s what makes the texture thick and the flavor sweet without added sugar beyond the 1 teaspoon in the glaze. If you’re managing blood sugar, reduce to one date and use half the banana; the smoothie will be thinner and less sweet but all the functional ingredients will still be present.

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Make It Healthier

Love Erewhon Hailey Bieber Strawberry Glaze Skin Smoothie (Save $16) but want a lighter version? Try these simple swaps:

  • ✓Cut the two Medjool dates to one — each date adds about 66 calories and 16g of sugar. One date still sweetens the smoothie; two push it toward dessert.
  • ✓Use full-fat coconut cream (from a chilled can) for the topping so it holds its shape and the glaze sits on top rather than sinking in — a lighter coconut milk will just mix in.
  • ✓Add a tablespoon of hemp seeds to the blend for 3g more protein and healthy omega-3s without changing the texture or flavor.
  • ✓If you want the collagen benefit without the cost, unflavored marine collagen (from pollock or tilapia) is often 30–40% cheaper than bovine collagen peptides and behaves identically in a blender.

Frequently Asked Questions

What is sea moss gel and where do I buy it?

Sea moss (Irish moss, Chondrus crispus) is a red algae harvested from Atlantic coastlines. When soaked and blended, it forms a thick, nearly tasteless gel that Erewhon and other wellness brands use as a superfood thickener — it adds iodine, iron, and a range of trace minerals. The gel has a neutral, slightly oceanic flavor that disappears entirely in a strawberry smoothie. You can buy pre-made sea moss gel at Whole Foods, Sprouts, and online (Organic Ocean or Nutra Champs are reputable brands). A 4 oz jar costs $10 to $15 and yields 8 to 10 smoothies. To make your own: soak 1 oz dried sea moss in water overnight, drain, then blend with just enough fresh water to get a pourable consistency. Store the gel in the fridge for up to 3 weeks. If you can't find it, substitute 1 tablespoon of chia seeds (soaked 10 minutes) for a similar texture — the mineral profile will be different but the smoothie will hold together.

What is hyaluronic acid liquid and can I skip it?

Erewhon's version of this smoothie includes a food-grade hyaluronic acid supplement — a compound found naturally in the body that retains water in skin, joints, and connective tissue. The supplement version is a flavorless, slightly viscous liquid sold at health food stores and online as a drinkable or topical supplement. At home, the simplest substitute is plain aloe vera juice (Inner Fillet variety, unflavored), which has a similar texture contribution and its own skin-supportive properties. You can also just skip it — the smoothie is thick and good without it. The sea moss gel and collagen peptides are the more impactful functional ingredients.

What are collagen peptides and do they actually do anything in a smoothie?

Collagen peptides (also called hydrolyzed collagen) are collagen protein broken down into short amino acid chains small enough to dissolve in liquid. One scoop typically adds 9 to 11 grams of protein, primarily glycine, proline, and hydroxyproline — amino acids the body uses to build skin, cartilage, and connective tissue. Whether a collagen supplement meaningfully improves skin appearance from the inside is still debated in clinical research (most positive studies are small and industry-funded), but the protein contribution is real and undisputed. In a smoothie they dissolve completely and add no detectable flavor or texture. Vital Proteins is the most widely available brand; NOW Foods collagen peptides are a less expensive alternative. Bovine and marine collagen behave identically in cold blending.

How is the strawberry glaze different from just blending strawberries into the smoothie?

The glaze is a separate blend — fresh (not frozen) strawberries, lemon juice, and maple syrup — and it goes on top of the coconut cream after you pour the smoothie. Because it sits on the cream rather than mixing into the base, the glaze stays concentrated and bright. You get the full tart-sweet strawberry flavor as a ribbon through each sip rather than having it diluted throughout. Frozen strawberries in the base provide the body and color; fresh strawberries in the glaze provide acidity and that glossy topping. If you blend the glaze too thick, stir in a teaspoon of water until it pours in a thin, steady drizzle.

Can I make this without a high-speed blender?

Yes, but the sea moss gel and dates require enough power to break down fully — a standard blender may leave small fibrous bits from the dates or strand-like texture from the sea moss. A Vitamix or Blendtec will be completely smooth in 45 seconds; a NutriBullet or Magic Bullet will work if you blend the dates and sea moss with the almond milk first, then add the frozen fruit. If you have only a basic blender, soak the dates in warm water for 10 minutes before blending and opt for pre-made sea moss gel (already smooth) rather than whole dried sea moss.

How much does this smoothie cost to make at home compared to Erewhon?

At Erewhon Market in Los Angeles, the Hailey Bieber Strawberry Glaze Skin Smoothie costs $20. The functional ingredients (collagen peptides, sea moss gel) have higher upfront costs — a tub of collagen peptides ($25 to $35) yields 30 servings; sea moss gel ($12 to $15) yields 8 to 12 servings — but the per-smoothie cost drops fast. Accounting for the frozen strawberries (~$0.60 per serving), banana, avocado, dates, coconut cream, almond milk, and proportional shares of the pantry ingredients, a realistic at-home cost is $4 to $6 per smoothie. The break-even point is usually after 4 to 5 smoothies — everything beyond that is $4 versus $20.

Is Erewhon only in Los Angeles?

As of 2026, Erewhon operates exclusively in Southern California — with locations in Los Angeles (Silver Lake, Calabasas, Studio City, Pacific Palisades, Venice, Culver City, and Beverly Hills) and one in Thousand Oaks. There are no locations outside California. This exclusivity is a core part of the brand's appeal and why copycat recipes spread so quickly — most people who have heard of Erewhon will never live within driving distance of one. The smoothies are not available for shipping.

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