Crumbl Cookies Copycat Recipes
Crumbl launched in 2017 in Logan, Utah and grew to over 1,100 locations across the US and Canada on the strength of a weekly rotating menu that drops new flavors every Monday. Their cookies are large (4.5–5.5 oz each), bakery-thick, and mostly served warm — except the Pink Sugar Cookie, which is chilled. Our copycats cover the Pink Sugar Cookie (the almond-frosted classic that never rotates off) and the signature Chocolate Chip.
2 recipes
Crumbl Cookies was founded in 2017 by cousins Sawyer Hemsley and Jason McGowan in Logan, Utah, while Hemsley was a student at Utah State University. The chain built its following on a weekly rotating menu: six classic flavors are available year-round, and four or more specialty flavors rotate in every Monday (announced Sunday night at 6 PM MST on the app and social media). As of mid-2026, Crumbl operates more than 1,100 locations across the US and Canada, making it one of the fastest-growing food franchises in the country. The six permanent classics are Milk Chocolate Chip, Pink Sugar, Chocolate Crumb (featuring Oreo), Snickerdoodle, Brownie Batter, and Celebration Cake. The cookies are large — roughly 4.5–5.5 oz each — and served in distinctive pink boxes, most varieties warm from the oven. The notable exception is the Pink Sugar Cookie, which is served chilled so the almond buttercream sets firm. Crumbl has developed more than 250 unique flavors since 2017, and fan sites track the weekly drops the way sneaker collectors track restocks. A single cookie runs approximately $4.28–$4.75 depending on location, and a box of four costs about $14.58–$15 before tax. Our Crumbl copycats cover the Pink Sugar Cookie (the almond-forward signature) and the Chocolate Chip (brown butter, flaky sea salt, oversized).
Frequently Asked Questions
What is Crumbl's Pink Sugar Cookie?
The Pink Sugar Cookie is one of Crumbl's six permanent 'classic' flavors — it never rotates off the menu. It's a thick, soft sugar cookie made with pure almond extract in both the dough and the almond-flavored pink buttercream frosting. Unlike most Crumbl cookies, which are served warm, the Pink Sugar is served chilled. The cold firms the frosting and transforms the cookie's center into a denser, fudge-like crumb. It's the cookie that converts most first-time Crumbl customers.
How often does Crumbl change their menu?
Crumbl's rotating flavors change every Monday morning. The new lineup is announced Sunday evening at 6 PM MST on the Crumbl app and social media channels. Six classic flavors (including Pink Sugar and Milk Chocolate Chip) are available every week year-round; four or more specialty flavors rotate weekly. Crumbl has developed more than 250 unique flavors since 2017, and most specialty flavors return periodically rather than disappearing permanently.
How many Crumbl locations are there?
As of mid-2026, Crumbl operates more than 1,100 locations across the United States and Canada. The chain launched in Logan, Utah in 2017 and franchised aggressively, passing 1,000 US locations and becoming one of the largest cookie-focused chains in the country. California, Texas, and Florida have the most locations.
What is Crumbl's most popular cookie?
The Pink Sugar Cookie is widely cited as Crumbl's most iconic item and one of their best-sellers. Among the chocolate-based options, the Chocolate Chip (served warm, brown-butter base, flaky sea salt) consistently ranks in the top three. Because Crumbl tracks sales by location and by rotating week, no single flavor has a permanently verified 'most popular' title — but the Pink Sugar's permanent classic status is itself a signal of its sustained demand.
Is Crumbl worth the price?
At roughly $4.50 per cookie, Crumbl costs about 3–5x a grocery-store bakery cookie. What you're paying for: size (5.5 oz is genuinely large), ingredients (real butter, quality extracts), and the rotating-flavor novelty. Whether it's 'worth it' depends on how much you value those factors. Making them at home costs roughly $0.80–$0.90 per cookie with the same ingredients — the main trade-off is setup time and a stand mixer versus the pink box.